Almost half of the users participated in testing mobile TV, are ready to buy this service.
Practice of preliminary testing of products on focus-groups - the phenomenon absolutely normal. So it is not surprising, that before deducing new service on the mass market, Nokia, TeliaSonera, MTV and Channel Four Finland have offered small group from five hundred users to try mobile TV. Testing was spent during from March till June of current year. And eventually 41 percent of participant’s focus-group have noted, that with pleasure would subscribe on mobile TV on a commercial basis.
Almost half of participants of this testing has declared, that the user's payment at a rate of 10 EUR will be quite satisfactory. Even in spite of the fact that during tests from them took less than 5 EUR in a month. The most popular shows among “mobile spectators” became sports events and news - however, it was simple for assuming. On the average each of participants spent focus-group for 20 minutes to day behind viewing mobile TV though the some people managed to give it and for 40 minutes in day. Results of testing, in opinion of its organizers, unequivocally show, that in the developed countries people available to mobile TV.
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